Mee-Make Touch Kiosk

“Customisation retail is really an engagement and customer service tool. It’s about brand loyalty and brand development; it should not necessarily be about sales.”

Trend Report 2016

Many major brands started recently to bring product customisation into dealerships and flagship-stores. The goals and intentions are:

i

 

i

 

i

 

i

 

i

 

i

 

i

 

 

 

 

To make the visit of a brick-and-mortar store worthwhile, as dealerships are losing customers to online shops

 

To strengthen dealer relationships, by having customised products assembled at or delivered to the dealer, for after-sales care and additional purchases

 

To measure omni-channel interactions, online and in-store

 

To target millenials, only browsing products in shops and sharing pictures on social media sites, before ordering online later after feedback from peers

 

To promote specific item lines, maybe alongside an event (fashion show, product launch, etc.)

 

To engage customers and make them interact with the brand

 

To educate customers who are overwhelmed by choice. A shop assistant can explain the nature of a product, or sensibilise awareness of a certain design or trend

 

 

 

Customers can start a design in-store, ...

ENGAGE IN-STORE

CONTINUE AT HOME

...and continue later on their tablet or PC at home.

 

 

IN-STORE CUSTOMISATION ENGAGING CUSTOMERS

Creates unique selling point

 

 drives people into shops.

 

Creates brand engagement.

 

Skis can be delivered to and fitted at dealer.

 

Customers can compare virtual and real products, experience print quality first hand.

i

i

i

i

i

 

 

POP-UP STORES

i

i

i

i

i

 

Enhance Brand Visibility in the city center

 

Create media buzz.

 

Showcase products, designs, creative talents.

 

Find talents to create Custom Studio contents.

 

Attract new customers.